A very influential photographer in my life once taught me to have a ‘why’ for everything I do. So our rebranding project was an exploration of our ‘why’ and I want to share some of my thoughts behind our design journey!
As you might have seen in my Re-branding post, there are a lot of reasons for the imagery in our logo! So if you would like to read the first part of this series it starts there! 🙂 This post is about trees. Or, more specifically, why we have a branch in our emblem!
In the 10th grade I responsible for creating an autobiography. My creative youthful self went to work on a scrapbook composed of many pictures that spanned my whole life up to that point. The analogy that I weaved, with a bit of a stretch a couple times, is that my life was like a tree. Haha. While I won’t bore you with all of the clever connections, (water to the roots, sunshine on the leaves) I will tell you that trees are important to me.
I’ve love climbing in them, swinging from the highest branches, building forts and countless other wonders a tree is to a child. As an adult, I still love trees! It’s amazing that they can survive a whole season without their splendid leaves! I love photographing tree silhouettes, or the tree’s shade, trees in the distance, or even with trees in the foreground … but I digress.
I marvel at their intricacy, detail, and beauty. They describe their creator as a wonderous artist. Their design is so intricate and unique that no tree is exactly alike and yet there is something beautiful about each one! I feel this same way about all of the people I have the privilege to photograph. Their unique features are the very thing that makes their image compelling, and their stories worth capturing.
The branch is there as a symbol of our faith, of the love that we try to live out each and every day! Ligonier Ministries puts it well when they say “ Trees are often used in Scripture as symbols of life, particularly life that is considered full.” Christ is the giver of life and by faith we have been “grafted to him”. Revelations uses the imagery of “Tree of Life” & water clear as crystal to paint a picture of heaven. I can’t imagine any picture more beautiful, such stunning imagery it brings tears to my eyes!
“Then he showed me a river of the water of life, clear as crystal, coming from the throne of God and of the Lamb, in the middle of its street On either side of the river was the tree of life, bearing twelve kinds of fruit, yielding its fruit every month; and the leaves of the tree were for the healing of the nations.” Rev 22: 1-2
“I have a lot to learn and a lot to love” -Andrea
Images from: 2018 family vacation to Duluth, MN! What a beautiful place to visit in the fall! 🙂 The kids favorite part: riding the train, seeing the waterfall, and eating pizza.