Indigo Row | Vendor Spotlight

One of the best ways to help our brides out there is to give them an insight into some of the individuals in the industry that are doing amazing things!! Katie Scholten with Indigo Row is one of those people! So today in our Vendor Spotlight we have the wonderful chance to give you a look at this energetic lady! Her works are stunning and we couldn’t be happier that we had the chance to work with her during our recent styled shoot! Enjoy!

Styled Wedding Photoshoot
Flower Credit: Indigo Row


Name? Katie Scholten

Where are you located? Inwood, IA.

What attracted to your industry?

Honestly, I wasn’t super into the floral industry at first. I worked at a flower shop in college (basically just cleaning stems and making simple arrangements) and it was just a job to get me through school. But, my sister got engaged and asked me to do the flowers. At first, I said no. It sounded like a lot of pressure and I really didn’t have that much experience. But she finally convinced me and I gave it a try, which I am so glad I did because I fell in love! Right then and there I knew that this is what I wanted to do for the rest of my life. This industry attracted me because I have the freedom to design how I like and run my business in the way that works best for me. I can’t imagine being as passionate about any other field than the floral industry.

Wedding Photographer at Crossroads Pavilion

What do you love about what you do?

Obviously, I love design. I love playing with different colors and seeing how they compliment each other. I love dreaming of different recipes involving flowers that are a little bit “out there” and put and edgy spin on a classic design.

One thing I wasn’t expecting to fall in love with was the business and marketing side of things. I get so fired up thinking about different ways to grow my business and increase my reach across the midwest. I also love encouraging other people to start the business of their dreams because, hey, if this 21 year old Iowan can do it you can to 🙂


If there was one bit of advice that you could give to ladies planning a wedding, what would it be?

This process is suppose to be fun. So have fun with it! Don’t stress about the little things and choose vendors that you trust. It will make you less stressed knowing the day is in good hands.

Sheldon Iowa wedding photographer

What is your favorite flower or flower combination?

 I love all the tropical flowers. Anything that has unique textures and bright colors is my jam. Using tropical flowers is a way to make your wedding flowers stand out on your wedding day. I am actually in the process of planning my own wedding so you will see lots of this style come March of 2020. 😉

Sheldon Iowa wedding photographer


What are your favorite words to describe yourself and your business?

 I would describe me and this crazy biz as very spunky, trendy, and reliable. When choosing Indigo Row you know that your wedding flowers will be designed uniquely to your style and personality. I love getting to know all of my brides and figuring out what vibes they want their wedding to have.

Sheldon Iowa wedding photographer


If you could pick a (fun) super power what would it be?

Hm. That’s a tough one. I think I would choose the ability to stop time in certain moments of my life. Would love a second chance to take everything in and really enjoy all the things that are happening in my life!

Sheldon Iowa wedding photographer

How can people get a hold of you if they want to find out more?

Call or Text: 712-460-0088



Instagram @indigorowfloraldesign

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